Shopping

Mastering the In Store Experience

Not only does digital drive people to stores and help them once they’re there — phone in hand, looking up a review, recalling an Instagram post they favourited or a product they bookmarked — there is much brick-and-mortar inspiration that can be taken from the online space. Liebmann likens Sephora’s “best-of” micro-curations — an end-cap touting […]

Shopping

Holiday Shopping Strategies

Heading out and buying gifts without establishing some values around gifting can set you up for financial remorse. Do you only buy locally? Does it have to be a gift that gives back? Made from recycled material? Whatever it is, identifying your criteria gives you a filter and focus as you explore all the offers being marketed […]

Shopping

Shopping Tips

new lip gloss, a chocolate milkshake, a charm bracelet, purple high-tops. But she doesn’t need them in the way she might need, say, a white shirt for the chorus performance or food for her hamster or a birthday gift for her dad. Remind her to be aware of the difference between needs and wants. Before […]